Stara Mydlarnia (Old Soap-store)
While creating natural cosmetics the Stara Mydlarnia is always guided by care for their customers, but also for the natural environment. The power of ingredients flowing straight from nature is a recipe for beauty and perfect well-being. In the offer of the Stara Mydlarnia, you will find natural cosmetics designed for comprex care - including bath, body, face and hair cosmetics. The Stara Mydlarnia focuses on simplicity, going side by side with the highest quality. All cosmetics are crafted manually, based on old traditions in a modern edition. Find out how much beauty lies in nature! Beauty is nature.
Like cosmetics, the visual campaign key was based on what nature and human hands create. Collages are composed from photographs of plants used to craft products and details cut out from works of art, created by traditional techniques, affirming the human body. By that, they express the simplicity valued by Mydlarnia and the identification of nature and beauty. Common to the whole series is the use of red color due to its association with life, association with the highest quality and wealth, but also red in some languages is a synonym of the word "beautiful".
While creating natural cosmetics the Stara Mydlarnia is always guided by care for their customers, but also for the natural environment. The power of ingredients flowing straight from nature is a recipe for beauty and perfect well-being. In the offer of the Stara Mydlarnia, you will find natural cosmetics designed for comprex care - including bath, body, face and hair cosmetics. The Stara Mydlarnia focuses on simplicity, going side by side with the highest quality. All cosmetics are crafted manually, based on old traditions in a modern edition. Find out how much beauty lies in nature! Beauty is nature.
Like cosmetics, the visual campaign key was based on what nature and human hands create. Collages are composed from photographs of plants used to craft products and details cut out from works of art, created by traditional techniques, affirming the human body. By that, they express the simplicity valued by Mydlarnia and the identification of nature and beauty. Common to the whole series is the use of red color due to its association with life, association with the highest quality and wealth, but also red in some languages is a synonym of the word "beautiful".
Podobnie jak kosmetyki, projekt klucza wizualnego kampanii został oparty na tym, co stworzyła natura i ludzkie ręce. Kolaże złożone z fotografii roślin zastosowanych w produktach oraz detali, wyciętych z dzieł sztuki powstałych tradycyjnymi technikami i afirmujących ludzkie ciało, wyrażają cenioną przez Mydlarnię prostotę oraz utożsamienie natury i piękna. Wspólnym dla całej serii jest również zastosowanie koloru czerwonego ze względu na jego kojarzenie z życiem, cielesnością z najwyższą jakością i bogactwem,a w niektórych językach jest synonimem słowa "piękny".
